Find what’s working. Do more of it.
Find what’s working.
Do more of it.
Most businesses are marketing blind. We bring the system
that turns the lights on.
Most businesses are marketing blind. We bring the system that turns the lights on.
1,500+ Businesses Served • Startups to Publicly Traded • 4 Published Marketing Frameworks
Our Founders Or Our Process Have Been Featured In
Trusted by Our Clients
What Our Clients Have To Say
Daymond John
star on ABC's "Shark Tank", investor, author & motivational speaker
★★★★★
"You're one of us! Thank you for what you did for me with Power of Broke. I wish I knew you when I wasn't on Shark Tank and needed some books to be sold. I appreciate you brother!"
Benjamin Hardy
author of WILLPOWER DOESN'T WORK
★★★★★
I've known Draye for less than six months. In that time he's made me at least $1,000,000 that I would not have made. He's also held me to a much higher standard in my business than I've ever held myself. He helped me hire my first full-time employee and even generously trained her. He's a giver.
Alex Epstein
author of The Moral Case for Fossil Fuels and Founder of the Center for Industrial Progress
★★★★★
Draye has a highly nuanced understanding of how to dramatically and quickly deepen relationships with clients. This enables him to give you advice and services that are highly effective but almost effortlessly easy to use.
Alex Charfen
creator of the Entrepreneur Personality Type
★★★★★
Draye has a way of finding incredibly simple methods of marketing in a business that can create some incredibly profound results and help entrepreneurs create radical momentum.
Daymond John
star on ABC’s “Shark Tank”, investor, author & motivational speaker
“You’re one of us! Thank you for what you did for me with Power of Broke. I wish I knew you when I wasn’t on Shark Tank and needed some books to be sold. I appreciate you brother!”
Benjamin Hardy
author of WILLPOWER DOESN’T WORK
I’ve known Draye for less than six months. In that time he’s made me at least $1,000,000 that I would not have made. He’s also held me to a much higher standard in my business than I’ve ever held myself. He helped me hire my first full-time employee and even generously trained her. He’s a giver. If you want to know more of how Draye has changed my life, just google, “The Draye Redfern Effect.”
Alex Epstein
author of The Moral Case for Fossil Fuels and Founder of the Center for Industrial Progress
Draye has a highly nuanced understanding of how to dramatically and quickly deepen relationships with clients. This enables him to give you advice and services that are highly effective but almost effortlessly easy to use.
Alex Charfen
creator of the Entrepreneur Personality Type
Draye has a way of finding incredibly simple methods of marketing in a business that can create some incredibly profound results and help entrepreneurs create radical momentum.
You’re Not Bad at Marketing. You’re Flying Blind.
You’ve got campaigns running. Maybe an agency. Maybe an in-house person. Maybe you’re doing it yourself between everything else on your plate.
Things are happening. Money is going out. But when someone asks you “what’s your marketing ROI?” — you don’t have a confident answer.
That’s not a failure. It’s a gap. Nobody has ever sat down and diagnosed your marketing as a system — across every channel, every dollar, every stage of how a stranger becomes a customer.
Without that, you’re left doing what most business owners do:
- Throwing money at whatever the last agency pitched you
- Doubling down on what feels like it’s working (but you’re not sure)
- Hiring marketing people who execute tasks but can’t think strategically
- Reading the same recycled advice that doesn’t account for your specific business
You’ve got campaigns running. Maybe an agency. Maybe an in-house person. Maybe you’re doing it yourself between everything else on your plate.
Things are happening. Money is going out. But when someone asks you “what’s your marketing ROI?” — you don’t have a confident answer.
That’s not a failure. It’s a gap. Nobody has ever sat down and diagnosed your marketing as a system — across every channel, every dollar, every stage of how a stranger becomes a customer.
Without that, you’re left doing what most business owners do:
- Throwing money at whatever the last agency pitched you
- Doubling down on what feels like it’s working (but you’re not sure)
- Hiring marketing people who execute tasks but can’t think strategically
- Reading the same recycled advice that doesn’t account for your specific business
The result? You’re spending 20–40% of your marketing budget on things that aren’t producing. For a $5M company, that’s $250K to $1M a year in waste — and you can’t see it because nobody’s turned the lights on.
WHY OTHER SOLUTIONS FAIL
You’ve Tried Getting Help.
Here’s Why It Hasn’t Worked.
The Agency Trap
Most agencies sell execution. They’ll run your ads, post your content, send your emails. But they’re taking direction from you — and if you knew what direction to go, you wouldn’t need help. An agency without strategy is just organized activity. You pay for motion, not progress.
The Junior Hire Gamble
Most agencies sell execution. They’ll run your ads, post your content, send your emails. But they’re taking direction from you — and if you knew what direction to go, you wouldn’t need help. An agency without strategy is just organized activity. You pay for motion, not progress.
The DIY Loop
You can read every marketing book on the shelf and still not know why your funnel leaks at stage three. Generic strategy doesn’t account for your market, your team, your constraints, or your data. And a book doesn’t check in with you, hold you accountable, or tell you when to pivot.
The Other “Fractional CMO”
The term “fractional CMO” is getting diluted fast. Every laid-off marketing manager with a LinkedIn profile is using it now. Most have managed marketing for a handful of companies. There’s a difference between opinions from limited experience and pattern recognition from 1,500+ businesses. A big one.
WHY OTHER SOLUTIONS FAIL
You’ve Tried Getting Help.
Here’s Why It Hasn’t Worked.
You’ve Tried Getting Help. Here’s Why It Hasn’t Worked.
The Agency Trap
Most agencies sell execution. They’ll run your ads, post your content, send your emails. But they’re taking direction from you — and if you knew what direction to go, you wouldn’t need help. An agency without strategy is just organized activity. You pay for motion, not progress.
The Junior Hire Gamble
A real CMO costs $175K–$350K fully loaded. So most companies at this stage hire someone 3–5 years into their career who learned marketing in a classroom. They can manage a campaign. They can’t diagnose why your pipeline dried up or your CAC doubled. You don’t need enthusiasm. You need pattern recognition.
The DIY Loop
You can read every marketing book on the shelf and still not know why your funnel leaks at stage three. Generic strategy doesn’t account for your market, your team, your constraints, or your data. And a book doesn’t check in with you, hold you accountable, or tell you when to pivot.
The Other “Fractional CMO”
The term “Fractional CMO” is getting diluted fast. Every laid-off marketing manager with a LinkedIn profile is using it now. Most have managed marketing for a handful of companies. There’s a difference between opinions from limited experience and pattern recognition from 1,500+ businesses. A big one.
There’s a Difference Between
Opinions and Pattern Recognition.
Opinions come from a handful of experiences. Pattern recognition comes from seeing the inside of 1,500+ businesses — across every industry, every stage, every budget.
Our team has worked with publicly traded and companies and Shark Tank brands. We’ve built companies and exited them — including one to a Berkshire Hathaway company. We’ve spent over a decade inside one of the most elite entrepreneurial networks in the world. And from all of that, we built something most Fractional CMOs don’t have: a system.
We see the six places every business either wins or loses at marketing. We see which levers actually move revenue and which ones just feel productive. We know what a $500K company needs to do differently than a $10M company — and what stays exactly the same.
That’s what we bring to the table. Not advice. Not theory.
A system built from pattern recognition you can’t get anywhere else.
How the Engagement Works
This isn’t a course. It’s not a one-time audit. It’s ongoing strategic marketing leadership for your business — structured to create clarity fast and compound over time.
HOW IT WORKS
How the Engagement
Works
This isn’t a course. It’s not a one-time audit. It’s ongoing strategic marketing leadership for your business — structured to create clarity fast and compound over time.
1. Diagnosis
Outcome: You know exactly what’s working, what’s not, and where you’re leaking money.
We run your entire marketing operation through our proprietary diagnostic framework covering six critical areas: how you attract attention, nurture leads, convert sales, humanize your brand, optimize performance, and retain customers for recurring revenue.
You’ve probably never had anyone look at your marketing this way. Most businesses haven’t. That’s why the first 30 days are usually an eye-opener.
What you walk away with: A clear diagnostic scorecard, a prioritized gap report showing where you’re losing revenue, and a 90-day strategic roadmap — not a 47-page plan that collects dust.
2. Strategic Buildout
Outcome: You have a marketing system mapped, measured, and in motion.
Using the diagnostic as the foundation, your dedicated Fractional CMO builds your strategic marketing architecture: messaging alignment, channel strategy, resource allocation, and the KPI framework that makes everything visible.
Your branded analytics dashboard goes live during this phase. For the first time, you’ll see your marketing performance across all channels in one place — updated continuously, not in a monthly PDF someone emails you.
What changes: You stop guessing which marketing works. Your team knows what to execute and why. Your dashboard shows what’s producing and what’s not.
3. Optimize and Compound
Outcome: Marketing becomes a compounding asset instead of a recurring expense.
Every quarter, we re-diagnose. What worked? What didn’t? What’s changed in the market? We kill what’s underperforming, double down on what’s producing, and adjust the roadmap.
This is where the real value compounds. Most businesses start strong and drift. The quarterly reset prevents that. And because your analytics dashboard builds historical trend data over time, every decision gets smarter. Six months in, you have a picture of your marketing no one else can replicate.
The result: Six months in, you have a picture of your marketing no one else can replicate.
What’s Included
Your Dedicated Fractional CMO
- A senior marketing strategist assigned to your account
- Monthly 1-on-1 strategy sessions (additional sessions available as needed)
- Campaign review, feedback, and strategic direction between calls
- Team and vendor accountability guidance
Twice-Monthly Group Strategy Calls
- Live group sessions led by our founder covering what’s working right now in Mareting, Tech and AI so your business is always on the cutting edge
- "Drive By" sessions — bring your marketing, content, or strategy for live review and feedback
- Learn from what’s producing results across hundreds of businesses in real time
- Access to a community of growth-stage business owners solving the same problems
The Diagnostic & Roadmap System
- Proprietary 6-pillar marketing diagnostic (initial + quarterly refresh)
- Priority gap report identifying where you’re leaking revenue
- 90-day strategic roadmap (updated quarterly)
- Access to proven SOPs, templates, and frameworks
Analytics Command Center
- Customized analytics dashboard tracking your marketing performance across all channels
- Continuously updated — not a static monthly report
- Historical trend data that builds over time, making every decision smarter
- Channel performance analysis and spend optimization visibility
About the Analytics Command Center
Your analytics dashboard lives inside the FractionalCMO.com platform. It connects to your marketing channels and gives you real-time visibility into what’s producing and what’s not. Over time, it builds a historical picture of your marketing performance that becomes the foundation for every strategic decision. This is your marketing command center — and it’s always on.
WHO THIS IS FOR
This Was Built for a Specific Kind of Business
This is for you if:
- You’re doing $500K–$20M in revenue and marketing feels like a black box
- You have marketing activity happening but no strategic system behind it
- You’re tired of agencies that execute but don’t think
- You want CMO-level strategy without the $300K+ salary
- You suspect you’re wasting money but can’t pinpoint where
- You have a team (even a small one) ready to execute when they know what to execute
- You want to make marketing decisions from data, not gut feel
This is not for you if:
- You need someone to do the marketing lever-cranking (we provide strategy and direction — you or your team handle the execution)
- You’re looking for magic bullets or overnight results
- You’re not willing to implement and show up
- You want another vendor to manage, not a strategic partner to think with
For context:
Full-time CMO
$175K–$350K+/yr
Mid-tier Agency Retainer
$5K–$15K/mo
Junior Marketing Hire
$50K–$80K/yr
At $2,000/month, the question isn’t whether you can afford this. It’s what it’s costing you not to have it. If we help you recover even 10% of the marketing waste in your business, you’re looking at $25K–$100K+ back in your pocket.
Not Sure If This Is Right for You? Start Here.
Not Sure If This Is Right for You?
Start Here.
Take the ANCHOR Marketing Diagnostic for $7. In about 10 minutes, you’ll get a personalized scorecard showing exactly where your marketing is strong, where it’s leaking, and what to prioritize.
Why $7? Because we’ve learned something from working with 1,500+ businesses: when people pay, they pay attention. We don’t need your dollar. We need you to actually complete the diagnostic and take your results seriously. The businesses that do are the ones we can help. If you take it and don’t find it valuable, we’ll happily give you the dollar back.
No pitch. No email barrage. Just clarity on where you stand across the six pillars that determine whether your marketing compounds or bleeds.
Questions You Might Be Asking
Questions You
Might Be Asking
What if I already have an agency?
Good. We’re not replacing them. We’re making sure they’re doing the right work. Most agencies are great at execution but terrible at strategy. We provide the strategy layer that makes your agency spend worth every dollar. Many of our clients keep their agency and get dramatically better results once there’s a real strategic leader directing the work.
How is this different from consulting?
A consultant gives you a recommendation and leaves. Your dedicated Fractional CMO is in your corner ongoing — diagnosing, building the roadmap, and staying alongside you to make sure it’s actually executed and producing results. The monthly strategy sessions and quarterly resets mean the strategy never goes stale. And the group calls give you access to what’s working across hundreds of businesses right now, not just your own.
Who am I actually working with?
You’re assigned a dedicated SENIOR Fractional CMO who manages your account, leads your strategy sessions, and knows your business inside and out. You also get access to twice-monthly group strategy calls led by our founder — where you can get live feedback on your marketing, content, and strategy alongside other growth-stage business owners.
My business is unique. Does this work in my industry?
The six pillars of marketing are universal. How you attract, nurture, convert, humanize, optimize, and retain applies whether you’re selling SaaS, professional services, physical products, or anything else. The diagnostic adapts to your specific context — that’s why it works. We’ve applied it across virtually every industry in 1,500+ engagements.
What if I don’t have a marketing team?
More common than you’d think. Part of the diagnostic identifies what resources you actually need. We’ll help you figure out whether to hire, outsource, or leverage tools — and in what order. You don’t need a team on day one. You need the right strategy first.
What’s the commitment?
This is a 12-month engagement. Marketing doesn’t compound in 30 days — it compounds over quarters. The annual commitment exists because we’ve seen what happens when businesses give a strategy 60 days and bail before the system has time to produce. We’re not interested in that, and neither should you be. You can pay monthly at $2,000/month or save $4,000 by paying the full $20,000 upfront.
What happens when my year is up?
Most clients renew. By that point, your analytics dashboard has 12 months of historical trend data, your quarterly roadmaps are compounding, and your team is making decisions from real data instead of guessing. Walking away means your dashboard goes dark, your tracking stops, and the historical picture of your marketing performance — the thing that’s been making every decision smarter — disappears. After a year of operating that way, most businesses don’t want to go back.
Two Ways to Get Started
OPTION 1
Schedule Your Strategy Call
If you already know you need strategic marketing leadership, skip the quiz and apply directly. We’ll review your application and schedule a call if it’s a fit.
OPTION 2
Take the $7 Marketing Diagnostic
See where your marketing stands across six critical pillars. Takes about 10 minutes. Results are immediate. And if you don’t find it valuable, we’ll refund every penny.